What is an advertising idea? Example It's Miller Time

What is a creative idea in advertising? Example It's Miller Time

Let me show you what is a big idea in advertising with the rebirth of It’s Miller Time.

We’ll look at the big idea from Miller Lite and how it has evolved and grown over multiple campaigns.

Caveat: I didn't work on the campaign, this is just my observation from afar!

⚡️ FREE CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this free mini-course. Here - https://bit.ly/31exvEJ

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➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Planning Dirty Academy. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

WEBSITE: https://www.planningdirty.com/