What is demand generation I Some of effective demand generation techniques

Demand generation is the mechanism of creating awareness and demand for products or services.
It expands the audience and drives traffic to transform interest into action.
1. Blogging, Write blog posts with helpful information that address the audience's pain points and feed their interest is the best way of long-term awareness and relationship building. Blogging is one of the most popular forms of content marketing to gain visibility online, attract relevant traffic, engage your audience, sign up for webinars, etc.
2. Video. Video is the best way to connect with the audience. It’s a great branding tool, as well as a powerful demand generation mechanism. Videos are effective in getting the audience to remember your brand because visual content is quicker to recall a brand than text-based content.
3. Email, Marketing: Email marketing is still a straightforward demand generation tactic because it’s an easy way to get your business’s name in front of the right people — especially for B2B companies.
4. Influencer marketing, Collaborate with influencers who have engaging communities. Micro-influencers produce better campaign results, as they have a closer, more authentic relationship with their audiences. So don’t focus entirely on follower count, but rather prioritize engagement rate and quality. And make sure that your efforts are scalable in order to achieve greater impact.
5. PR campaigns, PR is one of the most important keys of demand generation marketing, as it presents more opportunities for you to connect with your audience. The more you can get people talking, the more you boost brand credibility and authority in the process of building demand and generate leads.
6. Social media campaigns, Connect with your audience on the social media platforms they use and run social media campaigns that showcase your content and invite engagement. Monitor keywords related to customer pain points so your brand can jump in with helpful information whenever someone needs a solution you can provide.
7. Webinars or interviews. Conduct webinars or interviews and try to engage with your target audience. And through webinars, help your audience overcome common industry pain points or learn about a new product. If you want more impact, then interview solutions providers and industry influencers. This will give everyone access to an expanded audience with little to no extra effort.
8. Conduct Live events and virtual events: In-person events give industry insiders a place to network, learn cutting-edge know-how, and hear from experts in their field. Therefore, your company can build crucial relationships by participating in industry events or even conducting your own branded events.
With the COVID-19 outbreak, you can take creative approaches at virtual events, as well.
Lean on what works well digitally, such as video, digital tools, and templates.