Conférence de clôture - Brand Purpose in a Schizophrenic Consumer World

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers.

In this inspiring keynote, Samuel Scott, a global marketing speaker and The Promotion Fix columnist for The Drum, show how companies can navigate this complex environment and both help the world and sell more products at the same time.

Une keynote exclusive de Samuel Scott, Editorialist pour The Drum.